I’m proud to serve as a Jury member for the initial iteration of The Bees Awards, the first International Social Media Award Show.
One-fifth of the planet’s population is active on social media platforms. The Bees Awards will showcase how companies make the best use of new communication tools. This prestigious event will be held in San Francisco on November 9th, 2010.
“Social media is a growing phenomenon that calls for new communication and marketing expertise,” said Bastien Beauchamp, Founder of The Bees Awards. “Contrary to advertising, social media is “real” – it involves real people, real conversations, real products, real companies and real brands. Marketing legends David Ogilvy and Bill Bernbach advocated the necessity of being in constant contact with the consumer’s reality. The Bees Awards will recognize those who have most expertly married this original spirit with today’s technology to create social media that transcends all marketing that’s come before it.”
The Deadline for Entry Submissions is October 1st, 2010.
Nominees will be announced October 21st, 2010 at 7pm PST on the Bees Awards website at http://www.beesawards.com and via Twitter (@beesawards #beesawards). The Awards Gala will take place in San Francisco on November 9th, 2010. It will be streamed live at http://www.beesawards.com and via Twitter (@beesawards #beesawards).
The Bees Awards seek to fill the gap in current marketing awards competitions by focusing solely on recognizing excellence in social media across multiple platforms. The Bees Awards team has established three key criteria:
- The Bees Awards are for communications and marketing professionals including: public relations and advertising agencies, advertisers, consultants, freelancers, students, business managers, and entrepreneurs. People who pay or are paid to leverage social media tools to accomplish a corporate purpose may enter. No other social media awards exist for social media marketing practitioners.
- The Bees Awards are the first social media award show with representation from an international jury panel. Social media has no boundaries, but every country has its own expertise and practices. The Bees Awards goal is to incorporate this ever-changing global knowledge base in its selection/judging process.
- The Bees Awards will be awarded for delivering excellence in the various categories as judged by a jury of expert practitioners. It is not about being famous; it’s about executing impressive communications that are recognized by the jury to stimulate and challenge the industry. The jury has the responsibility to be the guardians of emerging media brilliance and to help give direction to the industry.
Looking very much forward to fantastic submissions and a great event in November!