Yesterday something cool happened: TAXIRUF, one of our iPhone applications, hit the “New & Featured” list in iTunes and the device store. We were experiencing a peak in downloads and wondering why. In the past we saw this happening when Mac Life, TechCrunch and others were reviewing our apps so we googled for reviews. Finally we found out about the updated and very prominent listing of TAXIRUF on iTunes.
While we definitely appreciate this move and do feel honored, we once again wondered about the statistical analytics Apple applies. We already knew that the review system is, well, far from ideal. Now we add “Featured & New” listings to the what-the-heck-goes on bucket.
Here is why: TAXIRUF was submitted to Apple during the first week of September 2008. It got approved September 17th, 2008. Shortly thereafter it hit the Top 10 Sold apps. Since then TAXIRUF moderately continues to sell across Germany.
So what’s the reason for the application to appear on the “Featured & New” list five months too late? And in light of this how reliable are all the other ratings and listings? Or is it all a big mess?
By the way, just in case anybody from Apple happens to read this: We’re not asking to remove TAXIRUF from its current prominent place. In fact we do like heavy download days. Messed analytics constitute a problem but having an app on the iTunes landing page is just fantastic!